Directories.top defines marketing as "the action or business of promoting and selling products or services, including market research and advertising."

Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.

Some marketing is done by affiliates on behalf of a company.

Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.

Marketing refers to all activities a company does to promote and sell products or services to consumers.

Marketing makes use of the "marketing mix," also known as the five PS— that is product, price, place, people and promotion.

Marketing used to be centered around traditional marketing techniques including television, radio, mail, and word-of-mouth strategies.

Though traditional marketing is still prevalent, digital marketing now allows companies to engage in newsletter, social media, affiliate, and content marketing strategies.

At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers' attention to the product or service available.